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Composing tweets. (Literally.)

Composing tweets. (Literally.)

BOSE Fan Tracks

360i and Bose worked with MAS to bring their FanTracks idea to life for Super Bowl 50. They scoured the internet for Super Bowl related tweets, and turned them into not only songs but music videos, tweeted back at fans.

First, MAS produced a 60 second promo film to get fans excited for the game and for the activation.

Then, over three days MAS wrangled all the talent into Bose's Boston Studio and produced 20 different tracks in every imaginable genre. The songs were improvised, filmed, and tweeted back to fans within an hour of the original tweet.

This mind-boggling logistical and musical achievement received press in all of the trades as the standout digital activation of Super Bowl 2016.

BOSE Fan Tracks

360i and Bose worked with MAS to bring their FanTracks idea to life for Super Bowl 50. They scoured the internet for Super Bowl related tweets, and turned them into not only songs but music videos, tweeted back at fans.

First, MAS produced a 60 second promo film to get fans excited for the game and for the activation.

Then, over three days MAS wrangled all the talent into Bose's Boston Studio and produced 20 different tracks in every imaginable genre. The songs were improvised, filmed, and tweeted back to fans within an hour of the original tweet.

This mind-boggling logistical and musical achievement received press in all of the trades as the standout digital activation of Super Bowl 2016.

BOSE Fan Tracks

360i and Bose worked with MAS to bring their FanTracks idea to life for Super Bowl 50. They scoured the internet for Super Bowl related tweets, and turned them into not only songs but music videos, tweeted back at fans.

First, MAS produced a 60 second promo film to get fans excited for the game and for the activation.

Then, over three days MAS wrangled all the talent into Bose's Boston Studio and produced 20 different tracks in every imaginable genre. The songs were improvised, filmed, and tweeted back to fans within an hour of the original tweet.

This mind-boggling logistical and musical achievement received press in all of the trades as the standout digital activation of Super Bowl 2016.

Promo Film produced by MAS.

Promo Film produced by MAS.

Promo Film produced by MAS.

Tweets Turned Tunes

Tweets Turned Tunes

Tweets Turned Tunes

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